Advertising.
Really nice idea from the guys at London based agency Work Club.
"We had to produce an idea to bring to life Nokia's sponsorship of the Royal Parks Half Marathon. We had more than the athletes to consider, there would be tens of the thousands of spectators who also deserved connection and a reward for all their support.
So we combined the world of marathon running mascots with the woodland world of the Royal Parks. We created a cast of woodland animal athletes that would compete on race day, and documented their progress to the build up of the big race."
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