Advertising. This is one in a series of the adverts for the Mark Jacobs fashion label taken by Juregen Teller. Simple and fun photography. Check out Fabsugar for more.
Tuesday, October 20, 2009
BUSY & BUSY
Advertising. FilmA smart, funny ad by Eric Baldwin for W+K with characteristically drab/beautiful deriction by Mike Mills. The other TV spots on show are great too.
www.busyandbusy.com
WORK CLUB
Advertising.
Really nice idea from the guys at London based agency Work Club.
"We had to produce an idea to bring to life Nokia's sponsorship of the Royal Parks Half Marathon. We had more than the athletes to consider, there would be tens of the thousands of spectators who also deserved connection and a reward for all their support.
So we combined the world of marathon running mascots with the woodland world of the Royal Parks. We created a cast of woodland animal athletes that would compete on race day, and documented their progress to the build up of the big race."
FOR THE LOVE OF WISPA
Advertising. FilmLondon based studio Fallon have worked wheir magic on Canbury's Chocolate bar Wispa. All done for the love for the Wispa and paid for with Wispa bars (including directory/agency). Watch the making of the advert below.
www.vimeo.com/2587832
www.falllon.co.uk
SAATCHI & SAATCHI
Great advert for T-Mobile's 'See Double' from SAATCHI & SAATCHI. Art directed by Pablo Videla and copywriter Howard Green.
www.saatchi.co.uk
CoCa Cola Commercial
Description:A bearded young man puts a Euro into a Coca-Cola vending machine and we’re transported behind the plastic face of the machine into a fantasy world where the coin rolls down a mountainside and splashes into a waterfall. An empty Coca-Cola bottle flys past, borne by three plump flying bugs. They drop the bottle into a tower where it is filled with Coke. Furry creatures kiss the outside of the bottle as the bottle cap is catapulted into place. Then a giant hand sends the bottle screaming along a track through a tunnel. When it reemerges it is in an artic landscape, where snowmen are put through a snowblower that chills the Coke bottle. The bottle drops through a hole and appears in a skyscape, plopping into a moving walkway where it is feted and cheered by cannons shooting confetti. At the end of this walkway, the bottle rolls down a chute and ends up in the bin of the vending machine, where the young man picks it up. As he drinks it, we see him pause to look down at the bottle and then the machine and smile as he walks on.
What Works:Although it is hard to argue that this spot is positioned quite as well as Wieden USA’s marquis spot for the brand, it is a marvelous feat of imagination. This work from Wieden + Kennedy’s Amsterdam office shows a startling ingenuity which is absent from most of the advertising for this category. As we have noted previously, we believe that the strongest position for brand Coca-Cola is as a social connector. Coke brings people together and is uniquely connected to the best moments in our life. This spot does not argue with this positioning for Coke but expands on the magical nature of the ‘reason why’ Coke is able to connect people. Although the brand user in this spot is a solitary young man, Coke brings an entire social experience into the bottle he purchases. The concept of the drink bringing group happiness to an individual may be difficult in theory but it is executed well in this spot. Of course it is the stunning graphics and brilliant realization of this ‘Coke Side of Life’ that moves this spot and makes it endlessly viewable. Wieden understands that great advertising must be compelling and this spot scores high on entertainment value without losing the brand. The spot has excellent ownability because the execution feels very much akin to the iconic Coke Polar Bear spots - it has the same emotional intensity with superior animation.
What Doesn’t:It is fair to wonder whether the stretch between the magical world that Coca-Cola creates in this spot and the mundane world where consumers buy bottles and cans of Coke will be too wide for this spot to have an effect on Coke sales or brand equity. It really is a very high-concept production, which lacks significant linkage to the world we live in. On balance, however, we believe that this spot will be strongly positive for the brand.
Branding Bottom Line:Coke surprises us again with an engaging, magical spot.
title: "Coca-Cola Happiness Factory - A Magical Mystery Tour",
Branding Bottom Line:Coke surprises us again with an engaging, magical spot.
title: "Coca-Cola Happiness Factory - A Magical Mystery Tour",
(I can't upload the video somehow, but I'll upload it as soon as I figured it out!)
La Mer Moisturizing Cream
It's so great! You don't need to put eye cream or hydrate essence.
This is the best organic moisturuzing cream I ever had.
2 Cool posters
AIGA Miami Lecture Poster and Classic Color's Las Vegas poster.
I saw this posters from Rick Valicenti's website.
http://happenings.3st.com/2009/10/yale-drops-rand/
Saturday, October 10, 2009
Remarkable Ads
Some of you have probably seen this before. But every time I see them, it's so creative and hilarious ideas. This is very innovative thinking, and I think some of these ads are very inspiring in the way they use their surroundings. It just shows us that remarkable ads get noticed!
Doritos Campaign
I applied this for the One Show college competition.
The curious incident of the dog in the night-time
My favorite novel!
It's a bittersweet tale. A kind of Holden Caulfield who speaks bravely and winningly from inside the sorrows of autism. This book is wonderful, easy, simple, moving, and likely to be a smash.
For more information go to,
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